Okay Fine, I'm Back

I can't begin to tell you how much fun I have on vacation. There's just something so completely liberating about hitting the open road with only vague destinations in mind. This year, we knew we needed some mountain time, but didn't decide until the very last minute whether we were headed for the Rockies, or the Black Hills. Then Wednesday, before we left on Friday, I had a vivid dream of standing in a tourist trap holding one of those cheap plastic snow globes of Mount Rushmore. Guess where we went?

Anyway, we had a wonderful time and have learned some valuable lessons. Number one being, no matter how much vacation time you take....it's just never enough. Now, I was thinking it had to do with getting older, but then remembered how I felt at the end of Summer as we were getting ready to head back to school as a kid. See....never enough. If we, as advertising types, could find a way to bottle that wonderful feeling of getting ready to leave on vacation, we'd all be high on life all the time. And sure, we'd be rich.

So get to work. How do we recreate those magical memories of life? Or at least write with the passion and genuine joy to get everyone thinking about the product or service we're trying to promote. Because we all know, the spots that are best at making an "emotional connection" are the most effective. You're the genius. I know you can do it.

Thanks for reading and we'll leave the mic on for ya.