Smile, You're on.....
We've just taken a giant step back in technology, and it's wonderful. When we first opened the Radio Garage back in 1990, one of the first things we bought, right after microphones and mixers and recorders and such, was a Polaroid camera. Every client who came in was photographed and put on the "Wall of Fame". To this day, people still pause when they come in to see all of the pictures still on that wall. At our ten year anniversary, we even had a collage "Poster" made up of dozens of those pictures and people still love to look at it. There's a picture of a much younger Jay Leno and I on one of those occasions when he came to Des Moines. We love to play America's fastest growing game..."Find Jay Leno". It really does take awhile, since his hair was still black and he was much thinner. There are also polaroids of John Ratzenberger in the studio, Bob Dole, Merlin Olson, past Iowa Governors Terry Branstad and Tom Vilsack, well suffice it to say we have a lot of dignitaries up there along with countless clients and friends.
Well, a few years back, in an attempt to keep up with technology, we scrapped the Polaroid for a digital camera. We have folders full of digital pictures and have even printed quite a few off to add to the wall. But you know what? It's just not the same. Maybe it's the tactile pleasure of holding that unique Polaroid paper, or the fact that the picture is right there and you just can't wait for it to develop so you can see what it looks like, or maybe that it fits so neatly into most of the acoustic foam used to deaden studios, but we've gone back to the Polaroid. Now we're thinking of taking it one step further by scanning in the picture, making a postcard featuring that picture and send it to the client with a "Thanks for the Biz" message on the back. That way, they can start their own "Wall of Fame".
How do you thank your clients? I'd love to know. But if you don't have a plan to say thanks presently, I highly recommend the polaroid approach. It's great fun...and you know how I love fun. I promise to get that poster scanned and on the web site in the near future. Thanks for reading and we'll leave the mic on for ya. Oh, by the way, the picture is of Hollis Monroe and Mike Dunn. Notice the polaroids in the foam above them. (Just one of many "walls of fame".)
Well, a few years back, in an attempt to keep up with technology, we scrapped the Polaroid for a digital camera. We have folders full of digital pictures and have even printed quite a few off to add to the wall. But you know what? It's just not the same. Maybe it's the tactile pleasure of holding that unique Polaroid paper, or the fact that the picture is right there and you just can't wait for it to develop so you can see what it looks like, or maybe that it fits so neatly into most of the acoustic foam used to deaden studios, but we've gone back to the Polaroid. Now we're thinking of taking it one step further by scanning in the picture, making a postcard featuring that picture and send it to the client with a "Thanks for the Biz" message on the back. That way, they can start their own "Wall of Fame".
How do you thank your clients? I'd love to know. But if you don't have a plan to say thanks presently, I highly recommend the polaroid approach. It's great fun...and you know how I love fun. I promise to get that poster scanned and on the web site in the near future. Thanks for reading and we'll leave the mic on for ya. Oh, by the way, the picture is of Hollis Monroe and Mike Dunn. Notice the polaroids in the foam above them. (Just one of many "walls of fame".)
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